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Science proves TRIOLOGY™ promotes healing by
killing bacteria without elimination of healing cells

Advanced Oral Biology for Advanced Oral Care™


About Us

NOWsystem, Inc was founded to research and develop natural solutions to oral and medical problems that are further complicated or ineffectively treated through medicaments, chemically-based or additive-laden products. We believe that it is not enough to just make a more effective product line and understand that what goes in your mouth also goes into your body and into the environment. This is why it is our mission is to protect you, your health, and the health of our planet by using only natural oral care products that are made with the safest, highest-quality, and most effective botanical ingredients available.

Not all things "natural" are good for us. This is why we will NEVER use chemicals, fillers, SLS, ground up rocks (silica), artificial ingredients, natural flavors (a way companies hide artificial ingredients), GMO's, alcohol, or petroleum derivatives, which are commonly found in today's healthcare products.

Our Founders

Janice King

Janice King has over twenty years of business ownership, management, and financial experience. Previously as an Enrolled Agent with the Department of the Treasury, Ms. King owned a public accounting firm specializing in business services. She sold the business after twenty years of operation. Ms. King was a founding director and Past Treasurer of the Leavenworth Main Street Organization. She served as Treasurer of the Leavenworth/Lansing Area Chamber of Commerce. Janice graduated from Pittsburg State University with a B.S. in Business Administration with a major in accounting, a member of Delta Mu Delta, National Honor Society in Business Administration, and a member of Omicron Delta Epsilon, Honor Society in Economics.

Although a self-taught student in the field of oral care and dentistry, Janice has garnered respect from many peers in the dental industry as an advocate for improving the oral care practices in dentistry, as well as, having a deep knowledge of the causes of periodontal and related system diseases. She regularly speaks on these topics and is the driving force behind the research that is continually proving TRIOLOGY™ as a superior solution for managing the treatment of dental and oral-systemic healthcare conditions.

Dale Winetroub

Dale Winetroub has over thirty-six years of retail business experience, including twenty years of business ownership.Mr. Winetroub joined his family’s business, Lee’s Furniture, Inc in 1972, and took over as sole owner and President in 1988. He closed the business in 2008. Mr. Winetroub was a founding director and Past President of the Leavenworth Main Street Organization. Mr. Winetroub founded the Leavenworth Public Schools Education Foundation in 1998 and served as its President for ten years. Dale graduated from the University of Kansas with a B.S. in Business Administration in 1973.

Mr.Winetroub, along with Ms. King, founded TRIOLOGY™ through their shared passion to provide a valuable alternative to the negative outcomes he was personally witnessing in oral care using traditional products. He works diligently to help dental and medical groups to understand the net positive outcome that they can see in both their patient and their practices. Mr. Winetroub provides the guidance needed to make a smooth practice-wide transition to adopting and using TRIOLOGY™ as their primary oral health treatment protocol.